Marc Hudak and Ashley Lunkenheimer bring decades of healthcare experience to support continued growth

ARLINGTON, Va., Oct. 14, 2026 /PRNewswire/ — Ennoble Care, a leading home-based primary, palliative, and hospice care provider, has welcomed two senior leaders to its executive team. Marc Hudak joins as Chief Managed Care Officer and President of Health Plans, overseeing the company’s managed care strategy, and Ashley Lunkenheimer joins as General Counsel and Chief Compliance Officer, leading Ennoble Care’s legal, regulatory, public policy, and compliance functions. Together, these hires will help Ennoble Care deepen partnerships and build the infrastructure needed to expand home-based care across the healthcare ecosystem.

“Our patients are among the most medically complex in Medicare, and providing personalized, compassionate care for them in the comfort of their homes takes a seasoned team with an entrepreneurial mindset,” said Kush Das, Co-Founder and Chief Executive Officer of Ennoble Care. “Marc and Ashley bring decades of experience and proven leadership in their fields, and we are excited to have them join our team in making a real difference in the lives of homebound patients.”

Hudak previously served as Chief Growth Officer at Longevity Health, where he helped scale a national value-based Medicare Advantage and senior living platform across more than 17 states. Earlier in his career, he held executive and transformational leadership roles at Evolent Health, Blue Cross & Blue Shield of Rhode Island, and Cigna, where he helped grow value-based care to more than 100 ACOs and led businesses serving hundreds of thousands of Medicare, Medicaid, and commercial members. He currently serves on the President’s Council at Hope Health Hospice and Palliative Care as well as the Board of Trustees at Mason Preparatory School.

Lunkenheimer joins Ennoble Care with nearly 25 years of legal experience spanning public service, healthcare law, and civic leadership. As a former federal prosecutor and healthcare attorney who has worked on both the payer and provider sides of the industry, she will lead Ennoble Care’s complex legal, regulatory, and compliance functions. Lunkenheimer previously served as vice president and deputy general counsel at AmeriHealth Caritas and spent nearly a decade as an Assistant U.S. Attorney in the Eastern District of Pennsylvania, handling both criminal and civil healthcare cases. Beyond Ennoble Care, Lunkenheimer chairs the Delaware County Board of Elections and is a member of the Philadelphia Sisters, a group that has helped bring major women’s professional sports initiatives to Philadelphia.

These strategic hires come as Ennoble Care continues to expand its footprint and deliver strong patient outcomes. In September, the company announced its expansion into five new communities in Florida, Kentucky, Ohio, Mississippi, and Texas. In July, Ennoble Care released its 2026 Quality and Outcomes Report, which found that patients experienced 25 percent fewer hospitalizations in their first year of care and 63 percent fewer by their second year, while serving a patient population roughly twice as medically complex as the national Medicare average.

About Ennoble Care

Ennoble Care is a home-based primary, palliative, and hospice care provider serving high-need Medicare patients across 17 states. Through its proprietary electronic health record platform and value-based care model, the company delivers coordinated, multidisciplinary care each year to more than 50,000 patients where they live. Independently founded and led by clinician-entrepreneurs, Ennoble Care is focused on improving outcomes and expanding access for the nation’s most medically complex seniors. For more information, visit ennoblecare.com.

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ennoblecare@crosscutstrategies.com

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SOURCE Ennoble Care